The Business of Internet Chicks, Leveraging Digital Platforms for Success
A new class of entrepreneurs has emerged with the revolution of digital platforms, and they are often associated with the vague term “internet chicks.” Casual-sounding as that label may be, it refers to a serious and rapidly expanding segment of online business. Savvy internet entrepreneurs-like many women perfected the art of using digital platforms to build, market, and monetize their brands. Internet chicks are from influencers to digital entrepreneurs, flipping the business map upside down. Creativity, technology, and strategic thinking usually guarantee quite outstanding success. Defining the Internet Chick in Business An “internet chick” is more than an online persona. An Internet chick is a digital innovator who leverages the Internet for…